If you’ve been working on your website for a while, you’ve probably had a hard time getting consistent traffic. This is normal. It takes work and persistence to get people to notice your think piece on inequality in the workplace. But don’t despair, I have a few tips for you that can help you increase traffic to your site.
Figure Out Who Your Target Audience Is.
The first step to increasing website traffic is to identify your target audience. This may seem obvious, but it’s an important step. To reach the right people, you need to know who they are — what they like and don’t like, what they do and don’t do, and where they hang out online.
Next, you need to determine the best way for your business to reach those people. Do you want them to visit your website? To participate in a contest or giveaway? To sign up for a newsletter. Asking yourself these questions will help guide future decisions about how to market your company.
Once you’ve figured out who your target audience is and how they prefer to communicate with companies like yours, it’s time to start creating content that aligns with their interests and concerns. That way, when they see something posted on social media or another site that interests them, they’ll be more likely take an action that leads back to your website.
Get on All Social Media Platforms.
There are many ways in which you can increase your site’s traffic. One of the best ways is to use social media sites such as Facebook, Twitter, and Instagram. You can also use Google Analytics to see where people are finding your website, and then focus on those areas.
Be active on all social media platforms. Post regular updates about your business and make sure that you respond to comments and questions from customers. This will help build trust with potential customers and encourage them to visit your website. If a customer has a problem with something on your website or needs advice about something, they’ll be more likely to recommend your company if they’ve had good customer service from you in the past.
It’s Time to Diversify Your Content.
Content marketing is the best way to attract new traffic to your website. And it’s also the best way to keep that traffic coming back for more.
The key is to create quality content that will interest your readers. That means you need to write about topics they want to read about and create content that solves their problems or answers their questions.
Here are some tips:
1) Diversify your content and keep it coming
You don’t want visitors coming back to a blog full of the same thing. After all, how many times can you write about social media? Or email marketing? Or SEO? It’s good to have a few articles on each topic but make sure you diversify as well.
2) Be consistent in posting new content
If people know when they can expect new posts from your blog, they’ll come back regularly because they know there will be something new for them every time they visit. If you post once a week or once every two weeks, visitors will get used to checking back with you at those times because that’s when they know there will be new posts for them.
Content Curation: When Quantity and Quality Go Hand in Hand.
The key to enhancing your website traffic is to create content that people want to read. Here are some tips for how to increase website traffic:
When it comes to content, think quantity AND quality. You need both for you to be successful. If you have just one or the other, then you are missing out on the opportunity to get more people interested in your site.
Create a blog and write at least one new article every week. This will help keep your readers engaged and coming back often. If they like what they read, they will share it with their friends and family, which can lead to even more traffic coming into your site.
Include social media buttons on all your pages so that visitors can easily share the information with their friends on Facebook or Twitter.
Become An Expert by Participating in Groups.
Facebook, Twitter, and LinkedIn are great places to start. They’re free, they’re easy to use, and they have huge audiences.
The best way to get traffic from social media is to become an expert in Facebook groups. There are thousands of them out there, so find the ones that relate to your niche or industry and join them.
Once you’ve joined a few groups, make sure you engage with other members in a genuine way. This can be as simple as liking posts and commenting on others’ conversations.
But don’t just post links to your website or blog posts; this will annoy people and it won’t do much for your website’s organic search rankings anyway.
Email Marketing Is a Cost-Effective Way To Expand Your Business.
Your email list is one of the biggest assets you have as a business owner, and when properly utilized, it can help you grow your business exponentially.
Here are some tips that will help you get started with email marketing:
Find out what works for your audience – If you’re not sure what kind of content is going to be relevant and useful for your customers, then take some time to do some research. Look at what other companies are doing and how they’re doing it. Then try out different types of content and see which ones resonate best with your audience.
Create a newsletter – Email newsletters are great because they allow you to send out updates and news to your customers on a regular basis. They also help build a relationship with them over time so that when you send an email out, they will open it up and read it. This can help improve your open rates, which in turn will improve your conversions too.
Use email automation – Email automation allows you to set up automated messages based on specific events or actions that occur within your website or app. This allows users to receive relevant information without having to remember to click on links or fill out forms for them to receive it.
Search Engine Optimization Helps Drive Traffic to A Website.
If you want to increase the number of visitors to your website, you need to know how search engine optimization (SEO) works. SEO is the process of improving your website’s ranking in search engines like Google, Yahoo and Bing.
The most effective way to increase traffic is by getting inbound links from other websites. The more popular the site that links to yours, the better for you. Search engines take these links into account when ranking sites, making it more important for webmasters to improve their SEO strategies.
Use keywords effectively; Keywords are words or phrases that people use when searching for information on a particular topic. Use keywords that are relevant and frequently searched by visitors to your site so that you can rank higher in search results pages (SERPs).
Invest In Advertising Campaigns.
Paid ads have the highest ROI (return on investment) of any marketing strategy out there. They are also the easiest way to get immediate results for your business.
If you don’t know where to start, Google AdWords is a great place to start with paid ads. You can choose from several different types of advertising programs including cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-action (CPA). CPC is the most popular form of online advertising because it allows businesses to pay only when someone clicks on their ad. CPM is another option that allows businesses to pay based on how many times their ad appears in front of people’s eyes rather than how many times users click on their ads. CPA or cost per action means that once a user takes an action such as making a purchase or filling out a form, the advertiser will be charged accordingly (usually by a fixed price per conversion).
Optimize Your Google My Business Page.
This free tool from Google allows you to manage your business’s profile and connect with customers. You can connect your website, add photos and videos, as well as respond to customer reviews.
Once you have a Google My Business page set up, optimize it by:
- Adding a description that includes keywords relevant to your products or services
- Adding photos of your store or employees
- Creating a video that shows off your business in action
- Responding to customer reviews by thanking them and asking if there is anything else they’d like you to know about their experience with your company
To Boost Your Site’s Popularity and Visibility, Focus On Web Design.
If you want to increase the number of visitors on your website, focus on web design. Your website should look good, be easy to navigate and have a compelling call-to-action (CTA). The CTA is the part of your page that asks people to do something, like purchase a product or sign up for an email list.
Make sure your site loads quickly. A slow loading time will turn away potential visitors. If you’re using WordPress, consider using a caching plugin like W3 Total Cache or WP Super Cache to improve load times.
Use SEO-friendly URLs and titles whenever possible. Search engines use these as signals when ranking websites, so it’s important that they are set up correctly with keywords in mind (but not overused). Use Google’s Keyword Planner tool to determine which keywords drive traffic to your site and then incorporate them into your titles and URLs accordingly.
Stay Up to Date with Your Competition To Increase Your Traffic.
Research other websites that have similar content or services. Find out what they’re doing well and what they’re doing poorly. What can you learn from their best practices? What can you do differently from them?
Stay up to date with the latest trends in your industry and keep track of what’s working for other businesses in it. For example, if you’re in the health industry, then read about recent studies or new treatments that are being developed so that you can incorporate them into your business plan and get ahead of the competition.
Add Value to Your Work And Promote What You Do.
If you want to build a bigger audience, you need to give them something of value in return for their time. This could be in the form of free resources like eBooks or videos that help educate people about your products or services. It could also be advice on how to use your product or service better or ways for them to do more with it than they thought possible.
After creating something of value and finding a way to share it with your audience, make sure they know about it! You can do this by sharing links on social media sites like Facebook and Twitter as well as sending out emails with links attached. The more people who see these links and click on them, the more traffic will come back to your website!
Ultimately, you need to remember that website traffic is about your business. If you set your goals too high initially or simply don’t have a plan to reach those goals, it’s unlikely that you’ll see the results you want. At the same time, though, if you take baby steps towards your goals and start implementing some of the tactics in these tips, we’re sure that you’ll start seeing tangible results from any new strategy in just a few weeks.
Contact our team at Funtastic WD for more information and pricing on a complete website development solution for your business.